Spearheaded the redesign of Spotify's user interface to enhance user engagement through a more personalized and intuitive listening experience. Our approach involved revamping the navigation structure, optimizing the playlist discovery process, and introducing dynamic, context-aware UI elements that adapt to user preferences and listening habits. This project significantly improved daily active user metrics and increased time spent on the platform, reaffirming Spotify's position as a leader in music streaming.

Directed a holistic redesign of the Uber app to elevate the experience for both riders and drivers. This project involved a thorough revamp of the app's UX/UI to ensure a seamless ride-hailing process, introducing features like real-time safety updates, a more intuitive booking system, and enhanced in-app navigation for drivers. By focusing on the needs and feedback of our users, we were able to significantly reduce cancellation rates and improve satisfaction scores, fostering a stronger connection between Uber and its community.

Undertook a comprehensive redesign of Airbnb's booking system to streamline the user journey towards conversion, significantly enhancing accessibility, and introducing innovative features for a personalized user experience. This project aimed at simplifying the booking process while infusing the platform with new, engaging elements that resonate with users' desires for unique travel experiences. The redesign led to a remarkable increase in bookings and a boost in user satisfaction scores.

Led the ambitious project of revamping Google's search experience, introducing a more intuitive user interface and personalized search results to significantly enhance user interaction and satisfaction. This comprehensive redesign focused on mobile-first principles to address the evolving needs of the modern internet user, ensuring faster, more relevant search results across devices. Our efforts resulted in a notable increase in user engagement and search efficiency.